Wi.Mu – Museo del Vino a Barolo e Wi.La – Wine Labels Collection

The Wi.Mu. Wine Museum is the most innovative wine museum in Italy. It is located in Piedmont, amidst the rolling hills surrounding Barolo, a small village that has given its name to one of the world's most famous wines.
Designed by François Confino, author of exhibitions and museums around the world, it offers a journey into the world and culture of wine. A journey through light and darkness, sounds and colours. The earth, time, the experience of man. Wine in history and art, in cuisine and cinema, in music and literature, in myths
universal. The Wi.Mu. is also a tribute to the castle and the characters who inhabited it, the last marquises of Barolo, Carlo Tancredi Falletti and his wife Juliette Colbert: Giulia di Barolo. And Silvio Pellico, a protagonist of the Risorgimento, here librarian. The study room is preserved.
Adjacent to the Wi.Mu. is the Wi.La. International Wine Labels Collection. - Wine Labels Collection Fondo Cesare e Maria Baroni Urbani. Donated to the Municipality of Barolo and to WiMu so that they may continue to increase it and make it usable, it is one of the richest collections of labels, the result of twenty years of work: 282 thousand examples. The most precious ones are on permanent display; temporary exhibitions offer thematic selections.