Wi.Mu – Museo del Vino a Barolo e Wi.La – Wine Labels Collection

In the heart of Piedmont, in the combed hills surrounding Barolo - the birthplace of one of the most famous wines on the planet - lies the Wi.Mu. Wine Museum, the wine museum most innovative in Italy.

Conceived by the famous stage designer François Confino, the museum offers a deep sensory journey into wine culture. It is an atmospheric journey that plays with lights, darkness, sounds and colours to narrate the interweaving of land, time and human experience. Here, wine is revealed through the history, art, film, literature and universal myths.

But the Wi.Mu. is also a tribute to the castle's history which hosts it and its illustrious inhabitants: the last Marquises of Barolo, Carlo Tancredi Falletti and Juliette Colbert (the famous Giulia di Barolo), together with Silvio Pellico, a hero of the Risorgimento who worked here as a librarian and whose camera-studio.

The experience is enriched in the adjacent rooms with the Wi.La. (Wine Labels Collection), which holds the Cesare and Maria Baroni Urbani Fund. This extraordinary international collection is among the richest in the world, the result of twenty years of research and strong 282,000. If the most valuable pieces are displayed permanent, themed temporary exhibitions offer constant reasons to return. The Wi.La is open on Saturdays, Sundays and public holidays.