Business Museum
MUSEO LAVAZZA
Turin (TO)
included The Lavazza Museum is among the most innovative corporate museums in Italy, offering a multi-sensory and emotional journey into the global coffee culture. Through the story of the Lavazza family, it interweaves the evolution of the Italian industry in the 20th century, transforming the visit into an engaging experience that combines history, innovation and tradition.
The Lavazza Museum offers an immersive, multi-sensory journey into the global coffee culture, interweaving the narrative with the history of the Lavazza family and, through it, with the evolution of the Italian industry in the 20th century. An experience that comes to life thanks to an interactive coffee cup, a sophisticated multimedia system and evocative texts, accompanying visitors on a highly personalised and engaging journey.
The museum is divided into five evocative tunnels:
- Lavazza Housewhich traces more than 120 years of the company's history;
- The Factorydedicated to the coffee production process;
- The Squarecelebrating the social ritual of coffee;
- The Atelierfocused on the brand's creative collaborations;
- Universewhere visitors are invited to fully immerse themselves in the Lavazza experience.
The course concludes with an authentic coffee experience in the testing area, where the coffelier of the Lavazza Museum guide you through the discovery of unique aromas and flavours.
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