Business Museum
Museo della Radio e della Televisione Rai

The Museum's collection is made up of technological apparatus spanning two hundred years of history, of television costumes and furnishings, of popular, emotional and accessibility-oriented videos. An innovative stage costume from '68 by Adriano Celentano welcomes the visitor, who immediately finds himself enveloped in the loving memory of Raffaella Carrà, narrated in an unpublished video that brings to life the costumes from Canzonissima '71 and '74 in the Museum's collection. The entrance to the museum room is marked by the mythical 'Radio Bird', flanked by the story of its ancestors: Morse's telegraph, the galena radio and the Marconi detector, crossed by Hertzian waves. One savours the atmosphere of the 1930s through the elegance of the first radio sets, real furnishing objects created by the designers of the time. A rich collection of historic microphones in the most original shapes is set in geometric patterns of flowers positioned on classic hexagonal radio tables. These stations are animated by audio guides that allow tactile experiences.
The history of television is recounted starting with its first electromechanical prototype: John L. Baird's TV, followed by the first electronically scanned TVs up to the epochal transition from analogue to digital.
The itinerary is enriched by the presence of furnishings from historical RAI programmes, including the Rischiatutto booth, the seats from Quelli che il calcio and I Migliori anni, set in a scenography based on unpublished photos of one of the first programmes in RAI history, Arrivi e Partenze, hosted between 1953 and 1955 by a young Mike Bongiorno.
The uniqueness of the Rai Museum is that the collection coexists with a real television studio: from the Museo On Air, visitors can watch live broadcasts of some Rai programmes and interact with the guests.