Corporate Museum
MeBo Menabrea Botalla Museum
In the historic centre of Biella lies an exhibition space born out of a collaboration between two companies with a long-standing tradition. Casa Menabrea – Museo della Birra explains the beer-making process and traces the more than 180-year history of Italy’s oldest operating brewery: a testament of vital relevance today, symbolising the history and passion that the Menabrea and Thedy families have nurtured continuously since 1846.
Botalla House - Cheese Museum tells the story of a dairy company that from the post-war period to the present day has built up equally strong roots in the territory; it is an immersion in the dairy tradition of the Biella Alps, to understand how it has evolved and innovated up to the present day.
Collection
At Casa Menabrea, the visitor can discover the history of beer, the raw materials used, the production process, the perfectly restored original machinery from 1846, the tools of the old coopers, workshop tools, bottles and mugs.
At Casa Botalla, the characteristics of Biella's alpine pastures and the animal breeds that live there are illustrated, as well as period tools and modern milk processing procedures, and even the creation of original products.
Activities
The museum organises guided tours and dedicated events and participates in various initiatives in collaboration with other actors in the area. By booking Experience tours, it is possible to discover the new wing, which is dedicated to telling the story of modern production and tasting the products that are the protagonists of the two companies. Thanks to the presence of expert lecturers, both from the world of beer and cheese, training courses are organised for professionals and food enthusiasts.
- Self-guided tour: during museum opening hours; booking is strongly recommended. €9.00 per person. Free for holders of the Abbonamento Piemonte e Valle d’Aosta card.
- Guided tour: Friday, Saturday and Sunday – booking essential. €14.00 per person. Special rate for holders of the Abbonamento Piemonte e Valle d’Aosta card: €6.00 per person.
- Tour Experience with tasting on Saturdays and Sundays – booking essential: €29.00 per person. Special rate for holders of the Abbonamento Piemonte e Valle d’Aosta card: €23.50 per person.







