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Business Museum

Casa Martini – Martini e Rossi

Pessione (TO)

included

Reduced

Casa Martini, just a few steps from Turin, offers an immersive journey to discover a historic brand that has been the protagonist of the Italian aperitif for more than 160 years. An immersive journey that invites you to learn about the history of the Martini brand, the different stages of vermouth production, their accurate mixing, up to the tasting of the most iconic cocktails.

Visitors can take part in various experiences.

The DISCOVERY TOUR e PRIVILEGE TOUR (the latter fully guided with a tasting of three iconic cocktails) explore the ingredients, the history of the Martini brand and include a visit to the production plant. For those who want to put themselves to the test, the COCKTAIL EXPERIENCE is a mixology masterclass, led by a Martini Ambassador, to learn the techniques and secrets of the most iconic cocktails. Finally, during the VERMOUTH CLASS visitors, after discovering the sensory trail dedicated to herbs and the history of vermouth, can create their own personalised vermouth to take home.

The experiences can be completed with a visit to the in-house shopwhere Martini products and merchandising can be found.

PRIVILEGE TOURfrom 25 euros per person
DISCOVERY TOURfrom 20 euros per person
MARTINI COCKTAIL EXPERIENCE + VERMOUTH CLASSfrom 39 euros per person

Attention: Please note that the reservation is compulsory for all experiences and you recommend always wearing closed shoes to be able to access all areas.

Hours:

Monday: closed

Tuesday: closed

Wednesday: closed

Thursday: closed

Friday: closed

Saturday: 11:00 - 19:00

Sunday: 11:00 - 19:00

Additional information about extraordinary openings and closings:

check the website for extraordinary availability

NB: Information may vary. Always check the museum website for up-to-date times and fees.

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