A new way of shopping that cares for the environment

From 1 January 2026, the eco-friendly choice will extend to all new online purchases!

The Museum Subscription Association continues its commitment to environmental sustainability with a new and concrete step forward.

As of 1 January 2026, all new subscriptions purchased online will be available exclusively in digital format. Thanks to QR code, always accessible from the’official app, it will be possible to enter the museums in the circuit and have the’Museum pass always at your fingertips: a solution convenient, practical and sustainable.

This choice allows you to reduce the production of physical cards and the postal shipments, contributing significantly to the reduction in environmental impact.

🌱 To accompany and enhance this transition, the €1.50 discount will remain active and will be automatically applied to your shopping cart.

Download the official app and always carry yours with you Museum Subscription.