Buy online

Buy or renew your Subscription online

Scopri di più
Retail outlets

Find your nearest point of sale

Scopri di più
Tariffs

Discover rates and discount categories

Scopri di più
Rules of use

Read the terms of use of your Subscription

Scopri di più

ScopriMI - Experiential tours in Milan

News

There is a new way of experiencing Milan, and it is made up of steps, insights and active participation. It is called Discover ME, the new cycle of nine experiential tours taken care of by To Artem which transforms the city into a diffuse museum where the visitor stops being a spectator and becomes a protagonist.

Beyond the guided tour: a participatory experience

For those used to museum halls, Discover ME offers a different perspective: going outdoors to read the city like a book. These are not simple walks, but real itinerant workshops where streets, squares and buildings become stages on an interactive route.

Each participant will receive the special DiscoverME Kit (shopper and personal notebook), an essential tool for noting down details, solving puzzles and “getting hands-on” through games and practical activities designed to stimulate critical thinking and curiosity.


Nine itineraries, a thousand stories

From Roman vestiges to the architectural challenges of contemporary Milan, the programme of ScopriMI spans the centuries:

  • Ancient and Medieval Milan: To step into the shoes of archaeologists in ancient Mediolanum or merchants in the Piazza dei Mercanti.
  • The Genius of Leonardo: An experiential course (perfect for families) to test Da Vinci's creative method.
  • In the footsteps of Renzo: A literary journey in seventeenth-century Milan among Manzoni's places.
  • The 20th century in three acts: From the Futurist avant-garde to the Economic Boom, becoming a reporter of urban transformation.
  • Milano Contemporanea: An immersion among the glass giants of Porta Nuova and forms of CityLife, where participants can even try their hand at designing their ideal neighbourhood.

Appointments and Calendar

Tours will take place on weekends and special mid-week sunset dates, offering a wide range of schedules to suit every need.

  • When: Late March to early July.