Temporary exhibition

The Golden Key

An immersive study on global myths

MEET DIGITAL CULTURE CENTRE - Milan (MI)

AM Tessera Lombardiaincluded

From Thursday 19.06.2025 to Sunday 7.09.2025

The Golden Key is an immersive installation by Marc Da Costa e Matthew Niederhauserwhich explores the mythopoietic potential of theartificial intelligence through a continuous interaction between audience and machine. The work is based on a academic database collecting and structuring fairy tales and myths from around the worldorganising them according to a taxonomy inspired by the natural sciences. From this basis, artificial intelligence generates epic and folk talesrecombined in real time from the suggestions provided by visitors.

Hosted in the Immersive Hall of MEET, the experience is set in a future marked by profound climatic and cultural changes: a dying world which leaves a legacy of narrative artefact as a threshold to a new collective memory. Visitors are not mere spectators, but become co-authors myths of the future, incorporating moods, questions and thoughts that are transformed into visual and audio narratives.

Awarded with the Jury Prize SXSW XR Experience 2024the work reflects on the conflicting narratives of AI - dystopia and utopia - and raises profound questions about the role of technology in cultural transmission. The installation represents a time capsulean invitation to Rethinking our relationship with myth, memory and artificial intelligence.

Golden Key MEET

Hours:
Monday: closed
Tuesday: closed
Wednesday: 15:00 - 19:00
Thursday: 15:00 - 19:00
Friday: 15:00 - 19:00
Saturday: 15:00 - 19:00
Sunday: 15:00 - 19:00

Do you have subscription?
Lombardy - Aosta Valley card: included
Formula Extra card: included
Don't have a subscription?
  • Full price ticket: €12.00
  • Reduced ticket: €9.00
NB: le informazioni possono variare. Controlla sempre il sito del museo per orari e tariffe aggiornate.
Crediti fotografici: i crediti fotografici, qualora presenti, sono visualizzabili cliccando sull'immagine, con apertura tramite pop-up.
L'Associazione Abbonamento Musei dichiara la propria disponibilità a regolarizzare errori di attribuzione o eventuali omissioni sui detentori di diritto di copyright non potuti reperire.

Services and accessibility

Disability Apri
Childhood Apri
AM acquista Piemonte
280museums
AM Piedmont Aosta Valley
250 museums in Piedmont and 30 in Valle d'Aosta make up the offer
by these two regions.
Tessera Abbonamento Musei per Piemonte, Lombardia e Valle Aosta
520museums
AM Formula Extra
is the integrated formula for visiting 520 realities in Piedmont, Lombardy and Valle d'Aosta.
Three regions, one card.
AM acquista Lombardia
270museums
AM Lombardy Aosta Valley
240 museums in Lombardy and 30 in Valle d'Aosta make up the offer
by these two regions.