Tales of forests, factories and people

Fondazione Zegna celebrates its 25th anniversary with an unprecedented exhibition project: Tales of forests, factories and peopledesigned by Francesco Jodice in collaboration with Sara Gentile and edited by Ilaria Bonacossa. The exhibition takes place in the spaces of Zegna Househeart of the foundation of the same name, located in Trivero Valdilana in the Biella region, and proposes a profound reflection on the territory, on the relationship between man, nature and productionfiltered through the powerful and sensitive gaze of the Neapolitan artist.

Composed of twenty-four colour shotsThe exhibition is divided into three sections: the factoryobserved from inside the Lanificio Zegna, the communitytold through the evocative Classy portraits, and the naturethrough majestic images of theOasi Zegna. Each photograph represents a visual storyline which weaves together real and symbolic elements, evoking the memory and envisaging a possible future where progress and environment are not in conflict, but in dialogue. The narrative ends with an enigmatic ball of wool, a metaphor for the continuity between past and future.

Casa Zegna thus becomes a cultural workshop where photography becomes a civil language, capable of involving the new generations also through educational workshopspromoting an active reading of the landscape and the collective consciousness.