Olivetti Graficarte

The P.A. Civic Museum Garda of Ivrea hosts the exhibition Olivetti Graficartean exhibition celebrating the historic collaboration between artists, designers, graphic designers and art directors who helped shape the company's visual image Olivetti. The event, organised by the Municipality of Ivrea in collaboration with theOlivetti Historical Archives Associationrepresents a unique opportunity to explore the evolution of the graphic and advertising language that made Olivetti an icon of design.

The exhibition will offer a selection of works that highlight the central role of creativity in the company's visual communication. Olivetti, known for its technological excellence and innovation, has been able to combine industrial production with sophisticated aesthetic research, relying on masters of graphics to create advertising campaigns and promotional materials with an unmistakable style.

Via Olivetti Graficartevisitors will be able to immerse themselves in the world of Olivetti advertising, discovering how art, graphics and design have contributed to defining a corporate image of great impact and recognisability.