When luck has nothing to do with it

Cycle of meetings

Several meetings, one vision: to narrate Milan through the lens of insurance culture - an often invisible but fundamental heritage that has helped shape the city since the 19th century, accompanying its social, economic and cultural transformations.
A cycle of lectures that interweaves history, art, architecture, biographies and even sensory suggestions, offering new and fascinating perspectives on a Milan waiting to be rediscovered.

📅 PROGRAM

24 SEPTEMBER 2025
Piero Sacerdoti, the story of a great Milanese insurer
Prof. Giorgio Sacerdoti
From the racial laws to the university to the naming of a street: a life dedicated to the insurance world, narrated through a precious archive fund.

20 OCTOBER 2025
Danee in bag and coeur in man: ancient Milan between business and charity
Archbishop Francesco Braschi
In the heart of Milan between the Middle Ages and the Borromean age, an itinerary among merchants, solidarity and civic culture.

10 NOVEMBER 2025
Filippo Manzoni and insurance
Dr Jone Riva
An unpublished historical insight into insurance through the writings of the Manzoni family.

1 DECEMBER 2025
Insurance in the 19th century: the olfactory experience when entering a period office
Silvio Pella and Martino Cerizza (perfumer)
A sensory immersion in paper, wood, embers and ink: how did insurance Milan smell in the 19th century?

• All meetings take place at 5 p.m. in the Sala degli Accademici - MUDA, via Rugabella 10, Milan
• Reservation required at: www.museodellassicurazione.com/news-eventi
• Information: [email protected] - ☎ 02 87064280