Regulation - Magnificent Architectures

Terms and Conditions Loyalty Programme Magnificent Architecture

Initiative excluded from the list of prize competitions governed by Presidential Decree 430/01

The Associazione Abbonamento Musei (hereinafter referred to as the Association), with registered office in via Palazzo di Città, 1 cap 10122, Turin, Italy, subject registered only with the REA, C.F. 97562370011 and P.IVA 08545970017, in the context of carrying out its activity aimed at promoting and coordinating cultural events to disseminate and improve the knowledge and enjoyment of museums and the enhancement of the cultural heritage of certain Italian territories, launches the following programme to encourage and involve users in visiting museums and architecture in Piedmont. Magnificent Architecture takes its cue from the Antonellian Network. Culture that Unites. 

1. Aims of the initiative

The programme aims to promote visits to museums in Piedmont during the spring/summer of 2026, highlighting visionary architects and ingenious architecture. The places involved have been selected in collaboration with the Foundation for Architecture/Turin
Recipients who visit the Association's predefined sites will be involved through the Abbonamento Musei app in a loyalty programme that will allow them to store their visits and assign a score to each visit. Upon reaching a predefined participation threshold, the user will be able to receive free gifts or discounts.
The museums and exhibitions involved in the loyalty programme Magnificent Architecture valid for the collection of points can be found under point 6.

2. Duration

The loyalty programme Magnificent Architecture is active from 28 May to 26 July 2026.

The point collection with the museum visit starts on 28 May 2026 and ends on 26 July 2026, subject to the opening hours of the individual sites, which can be viewed on abbonamentomusei.it and on the individual websites.
The Association is not responsible for information conveyed on unofficial sites.

Prizes can be claimed from 30 July to 21 September 2026.
After 21 September, unused points can no longer be redeemed for rewards and will automatically be forfeited.

Persons working in various capacities at the Abbonamento Musei Association or at the museums and exhibitions involved in the programme are not eligible to participate in the loyalty programme.

3. The Abbonamento Musei app

The AM app allows subscribers to show the QR Code of the Abbonamento Musei for validation at the ticket office (instead of the physical card), to participate in this programme by accumulating points in the museums and exhibitions involved in the programme, and to redeem the relevant rewards based on the points collected. 

The Abbonamento Musei app can be downloaded free of charge from the Apple Store and Google Store.
The app can be used by everyone, but participation in the loyalty program is reserved only to holders of Abbonamento Musei who have logged in to the app and accepted the Terms of Use, logging in with the credentials (email and password) of their personal account in the User Area of Abbonamento Musei. The unique personal account allows access to the app and to the User Area of the Abbonamento Musei website https://shop.abbonamentomusei.it/

For those who do not have these credentials, it is necessary to make a new registration, creating your own personal account directly from the app or from the Abbonamento Musei - User Area website https://shop.abbonamentomusei.it/

4. Recipients 

The initiative is reserved for holders of the valid Museums Season Ticket Piemonte Valle d'Aosta and Museums Season Ticket Formula Extra during the point collection period, in possession of a valid account on the Abbonamenti Musei app. The registration of your account on the Abbonamenti Musei app is indispensable for the collection of points and the subsequent claiming of rewards. 

5. Modalities of participation 

The initiative Magnificent Architecture allows you to collect points by visiting the museums and exhibitions included in the programme. The list of participating museums can be found under point 6.

It is necessary to accept the rules of the loyalty programme to enable the accumulation of points.

After downloading the Abbonamento Musei APP and accepting the rules and regulations, each user will be able to see all visits made and the consequent accumulation of points automatically recorded, except for the sites where a panel with a QRcode will be displayed, which must be framed using the Abbonamento Musei APP, namely: the Sanctuary of Boca, the scurolo of Beata Panacea at the parish church of Ghemme and the scurolo of Sant'Agapito at the parish church of Maggiora. During the course of the programme there may be events entitling the holder to accumulate points, which will be communicated on the Abbonamento Musei Association channels.

5.1 Accumulation of points 

In the case of visits to the museums indicated, points are accumulated automatically each time the Subscription Musei Piemonte Valle d'Aosta or the Subscription Musei Formula Extra is used.
Each time the Subscription is validated at the ticket office (as per the Museum Subscription User Regulations) the system automatically recognises points.

Exceptions are the Sanctuary of Boca, the scurolo of the Beata Panacea at the parish church of Ghemme and the scurolo of Sant'Agapito at the parish church of Maggiora for which it is necessary to frame the QR code displayed on the panel on site. 

Failure to read them at the time of the visit does not entitle you to accumulate points and they cannot be credited later.

Points will be accumulated as per the table:

5.2 Please note:

• For each user a maximum of no. 1 admission for the same museum for the duration of the loyalty programme.
• For each user a a maximum of no. 3 entries in different museums per day for the duration of the loyalty programme.

6. Museums included in the programme 

Below is a list of the museums included in the loyalty programme Magnificent Architecture. Exhibitions that may be hosted in the following museum venues are also included: 

• National Cinema Museum, Turin
• Ascent to the dome of San Gaudenzio. Novara
• MEV - Museo Storico Etnografico della Bassa Valsesia, Romagnano Sesia
• Scurolo di Sant'Agapito, Maggiora
• Scurolo della Beata Panacea, Ghemme
• Sanctuary of the Holy Crucifix, Boca
• Borsalino Museum, Alessandria
• Zegna House, Trivero
• Palazzo Mazzetti, Asti
• Abbey of Santa Maria di Staffarda, Revello
• Múses - European Academy of Essences, Savigliano
• Wi.Mu. - Wine Museum, Barolo
• Infini.to, Museum of Astronomy and Space, Planetarium of Turin, Pino T.se
• Freidano Ecomuseum, Settimo T.se
• Fondazione Sandretto Re Rebaudengo, Turin
• Giovanni and Marella Agnelli Art Gallery, Turin
• Merz Foundation, Turin
• PAV - Parco Arte Vivente, Turin
• Camillo Leone Museum, Vercelli
• Museo del Paesaggio, Verbania 

7. How to use points

Loyalty programme points can only be redeemed for rewards via the Museum Subscription App, in the “Rewards” section. 

The Rewards section of the app contains the description of the prizes in the catalogue with the points required for their redemption; the individual redeemable prizes will be highlighted when the threshold of points required for each prize is reached. By selecting the "Request" button for the chosen prize, the relevant points will be deducted, the new balance of available points will be updated and the user will receive an email with instructions for collecting the requested prize.

Points deducted as a result of an award request may under no circumstances be credited or reversed.

8. Catalogue Acknowledgements and Awards

Upon reaching the expressly envisaged points thresholds, the user may obtain the corresponding recognition under this loyalty programme. Initiative, by way of encouragement in the collective interest of promoting and enhancing the Italian cultural heritage. 

The complete catalogue with the available prizes is published at abbonamentomusei.it.
The catalogue may be expanded with further prizes during the duration of this initiative.
In the event of a prize being sold out, at least one replacement prize of equal value and the same score will still be available from the catalogue.

The same prize may be redeemed for a maximum of 2 times by the same person.

The discount codes in the catalogue cannot be combined with other active promotions or discounts. Discount codes can also not be used for Carta del Docente and Carta del Merito.

8.1 List of catalogue awards and points:

• AM Formula Extra - Entire (140 points) 
• AM Formula Extra - Senior (130 points)
• AM Formula Extra - Young (90 points) 
• AM Piedmont Aosta Valley - Entire (90 points)
• AM Piedmont Aosta Valley - Senior (80 points) 
• Discount Code 25% on purchase of Museums Subscription Extra formula (80 points)
• AM Formula Extra - Junior (75 points) 
• AM Piedmont Aosta Valley - Young (70 points)
• Discount Code 50% on the purchase of Subscription Museums Piemonte Valle d'Aosta (60 points) 
• Discount Code 15% on purchase of Museum Subscription Extra formula (60 points)
• AM Piedmont Aosta Valley - Junior (40 points)
• Discount Code 25% on the purchase of Subscription Museums Piemonte Valle d'Aosta (40 points)
• TRG Foundation Show Tickets (40 points)
• Discount Code 15% on the purchase of Subscription Museums Piemonte Valle d'Aosta (30 points) 
• Museum Pass water bottle (30 points)
• Shoppers and Block Notes (30 points)
• Museum Pass Cap (30 points) 

9. Procedure for collecting awards and prizes

The modalities for collecting the prizes are detailed on the website abbonamentomusei.it and on the AM app, in the prize catalogue and in the e-mail summarising the redeemed prize. 

10. Final Provisions

Abbonamento Musei reserves the right to modify, even partially and at any time, the terms and conditions of participation in this points collection operation, giving adequate notice, without introducing any detrimental changes and safeguarding the rights already acquired by participants. 

11. Ancillary provisions

Participation in this initiative entails the unconditional and total acceptance by the participant of the rules and clauses contained in these regulations without limitation. 

The promoter reserves the right to request, at any time, from participants a copy of their identity document or other documentation necessary to ascertain that they meet the requirements for participation. If the participant refuses to co-operate for any reason whatsoever, he/she will be excluded from the programme. In the event of attempted fraud and/or inaccurate, partial and/or false declarations, the Association reserves the right to proceed with the immediate exclusion of the participant.

Participants who, in the Promoter's unquestionable judgement or that of third parties appointed by the Promoter, participate with means and instruments that are deemed suspicious, fraudulent, or in violation of the Museum Subscription Regulations and the normal course of the initiative, will be excluded from participation and will not be able to enjoy any prize obtained. At the end of the period of points collection, the Association will carry out checks and verifications on the entries and points registered aimed at reversing any points accumulated in a manner that does not comply with these regulations, with particular reference to point 5.2 of these regulations.

12. Contact

For information or assistance, please write to [email protected] or call 011.52210.

13. Privacy

Please refer to to the online Privacy Policy.