Regulation - AM x Aostae2025

Terms and conditions 'AM x Aostae2025' Loyalty Programme

Initiative excluded from the list of prize competitions governed by Presidential Decree 430/01

The Associazione Abbonamento Musei, with registered office in via Palazzo di Città, 1 cap. 10122, Turin, Italy, subject registered only with the REA, tax code 97562370011 and VAT no.IVA 08545970017, as part of its activity aimed at promoting and coordinating cultural events to disseminate and improve the knowledge and enjoyment of museums and enhance the cultural heritage of a number of Italian territories, as part of the celebrations for the 2050th anniversary of the founding of the city of Aosta, launches the following programme to encourage and involve users in visiting the museums and castles of Aosta and the Autonomous Region of Valle d'Aosta.

1. Purpose of the initiative

The programme aims to promote visits to museums and castles in the Autonomous Region of Valle d'Aosta during the summer of 2025.
Recipients who participate in events and visit places predefined by the Association will be involved through the Abbonamento Musei app in a loyalty programme that will allow them to store their visits and assign a score to each visit. Upon reaching a predefined participation threshold, the user will be able to receive free gifts or discounts.
The museums, castles, exhibitions involved in the loyalty programme AM x Aostae2025 valid for the collection of points can be found under point 6.

2. Duration

The loyalty programme AM x Aostae2025 is active from 30 June to 28 September 2025.

The collection of points with the museum visit starts on 30 June 2025 and ends on 28 September 2025, compatible with the opening hours of the individual sites available on abbonamentomusei.it and on individual websites.
The Association is not responsible for information conveyed on unofficial sites.

Prizes can be claimed from 1 October to 21 October 2025.
After 21 October, unused points can no longer be redeemed for rewards and will automatically be forfeited.

Persons working in various capacities at the Abbonamento Musei Association or at the museums and exhibitions involved in the programme are not eligible to participate in the loyalty programme.

3. The Abbonamento Musei app

The AM app allows subscribers to show the QR Code of the Abbonamento Musei for validation at the ticket office (instead of the physical card), to participate in this programme by accumulating points in the museums and exhibitions involved in the programme, and to redeem the relevant rewards based on the points collected. 

The Abbonamento Musei app can be downloaded free of charge from the Apple Store and Google Store.
The app can be used by everyone, but participation in the loyalty programme is reserved only for holders of Abbonamento Musei who have logged into the app and accepted the Terms of Useo, by logging in with the credentials (email and password) of your personal account in the User Area of the Abbonamento Musei website. The unique personal account allows access to the app and to the User Area of the Abbonamento Musei website https://shop.abbonamentomusei.it/

For those who do not have these credentials, it is necessary to make a new registration, creating your own personal account directly from the app or from the Abbonamento Musei - User Area website https://shop.abbonamentomusei.it/

4. Addressees 

The initiative is reserved to holders of Abbonamento Musei Piemonte Valle d'Aosta, Abbonamento Musei Lombardia Valle d'Aosta and Abbonamento Musei Formula Extra valid during the period of collection of points, in possession of a valid account on the Abbonamenti Musei app. The registration of your account on the Abbonamento Musei app is indispensable for the collection of points and the consequent claiming of rewards. 

5. Modalities of participation 

The initiative AM x Aostae2025 allows you to collect points by visiting the museums, castles and exhibitions included in the programme. All museums of the autonomous region Valle d'Aosta and the Abbonamento Musei circuit are included.
The list of participating museums and exhibitions can be found under point 6.

It is necessary to accept the rules of the loyalty programme to enable the accumulation of points.

After downloading the Abbonamento Musei APP and accepting the regulations, each user will be able to see all visits made and the resulting accumulation of points automatically recorded. There will be events throughout the programme that will entitle users to accumulate points and which will be communicated on the Abbonamento Musei Association channels.

5.1 Accumulation of points 

In the case of visits to museums, castles and exhibitions, points are automatically accumulated each time the Subscription Musei Piemonte Valle d'Aosta, the Subscription Musei Lombardia Valle d'Aosta or the Subscription Musei Formula Extra is used. Each time the Subscription is validated at the ticket office (in accordance with the Regulations for the use of the Subscription Museums), the system automatically recognises the points, as indicated in each single museum card published on the website abbonamentomusei.it
Failure to read them at the time of the visit does not entitle you to accumulate points and they cannot be credited later.

Points will be accumulated as per the table:

SCORE PER VISIT
MUSEUMS, CASTLES AND EXHIBITIONS OF THE AUTONOMOUS REGION VALLE D'AOSTA included in the Museum Pass5
AOSTA ARCHEOLOGICA ROUTE (MAR - Regional Archaeological Museum and temporary exhibition + former Early Christian Church of St. Lawrence + Forensic Cryptoporticus)10

Please note:

  • For each user a maximum of no. 1 admission for the same museum/castle/exhibition for the duration of the loyalty programme.
  • For each user a a maximum of 3 entries to different museums/exhibitions per day for the duration of the loyalty programme.
  • During the validity of the loyalty programme, 5 points will also be awarded by participating in certain events that will be announced on the Museum Subscription Association channels. 

6. Museums included in the programme 

Below is a list of the museums included in the loyalty programme AM x Aostaand2025. Exhibitions that may be hosted in the following museum venues are also included: 

  • MegaMuseum - Megalithic Area of Aosta
  • MAR - Regional Archaeological Museum and temporary exhibition (with cumulative ticket issuance Archaeological Aosta)
  • Early Christian Church of St. Lawrence (with issuance of cumulative ticket Archaeological Aosta)
  • Forensic Cryptoporticus (with cumulative ticket issue Archaeological Aosta)
  • Centre Saint-Bénin
  • Museum of the Treasury of the Cathedral of Aosta
  • Aymavilles Castle 
  • Fénis Castle
  • Introd Castle 
  • Issogne Castle
  • Verrès Castle
  • Gamba Castle
  • Royal Castle of Sarre
  • Sarriod de la Tour Castle
  • Savoy Castle
  • Gran Paradiso National Park Visitor Centre - Cogne
  • Gran Paradiso National Park Visitor Centre - Rhêmes Notre-Dame
  • Fortress of Bard 
  • Paradisia Alpine Botanical Garden
  • Maison Bruil Introd
  • Maison des Anciens Remèdes
  • Maison Musée Berton
  • MAV - Museum of Valdostan Craftsmanship
  • Mines of Cogne 
  • Aosta Valley Mining Park and Cogne Mine Exhibition Centre
  • Maison Gerard Dayne Ethnographic Museum
  • Regional Natural Science Museum Efisio Noussan
  • Roman aqueduct bridge at Pont d'Ael

7. How to use points

Loyalty programme points can only be redeemed for rewards via the Museum Subscription app, in the 'Rewards' section. 

The Rewards section of the app contains the description of the prizes in the catalogue with the points required for their redemption; the individual redeemable prizes will be highlighted when the threshold of points required for each prize is reached. By selecting the "Request" button for the chosen prize, the relevant points will be deducted, the new balance of available points will be updated and the user will receive an email with instructions for collecting the requested prize.

8. Catalogue Acknowledgements and Awards

Upon reaching the expressly envisaged points thresholds, the user may obtain the corresponding recognition under this loyalty programme. Initiative, by way of encouragement in the collective interest of promoting and enhancing the Italian cultural heritage. 

The complete catalogue with the available prizes is published at abbonamentomusei.it.
The catalogue may be expanded with further prizes during the duration of this initiative.
In the event of a prize being sold out, at least one replacement prize of equal value and the same score will still be available from the catalogue.

The same prize may be redeemed for a maximum of 2 times by the same person.

The discount codes in the catalogue cannot be combined with other active promotions or discounts. The discount codes can also not be used for Carta del Docente and Carta del Merito.

8.1 List of catalogue awards and points:

  • Aosta MegaMuseum Kit (25 points)
  • Aosta MegaMuseum short guide (25 points)
  • Shopping bag, notepad and pencil kit Museum Pass (25 points)
  • Handicrafts from Valle d'Aosta. Cutting board (35 points)
  • Handicrafts from Valle d'Aosta. Friendship Cup (35 points)
  • Catalogue Exhibition Letizia Battaglia - MegaMuseum Aosta (35 points)
  • Museum Pass water bottle (40 points)
  • Bus trip from Turin to the Aosta MegaMuseum (40 points)
  • Discount code 50% AM extra formula (45 points)
  • AM Formula Extra - Junior (45 points)
  • AM Formula Extra - Young (60 points)
  • AM Extra Formula - Senior (60 points)
  • AM Extra Formula - Entire (60 points)

9. Procedure for collecting awards and prizes

The modalities for collecting the prizes are detailed on the website abbonamentomusei.it and on the AM app, in the prize catalogue and in the e-mail summarising the redeemed prize. 

10. Final Provisions

Abbonamento Musei reserves the right to modify, even partially and at any time, the terms and conditions of participation in this points collection operation, giving adequate notice, without introducing any detrimental changes and safeguarding the rights already acquired by participants. 

11. Ancillary provisions

Participation in this initiative entails the unconditional and total acceptance by the participant of the rules and clauses contained in these regulations without limitation. 

The promoter reserves the right to request, at any time, from participants a copy of their identity document or other documentation necessary to ascertain that they meet the requirements for participation. If the participant refuses to cooperate for any reason whatsoever, he/she will be excluded from the programme. 

In the event of attempted fraud and/or inaccurate, partial and/or false declarations, the Association reserves the right to proceed with the immediate exclusion of the competitor.

Participants who, in the Promoter's or third parties' unquestionable judgement, participate with means and instruments that are deemed suspicious, fraudulent, or in violation of the rules of use of the Museum Subscription and of the normal course of the initiative, will be excluded from participation and will not be able to enjoy any prize obtained.

12. Contacts

For information or assistance, please write to [email protected] or call 011.52210.

13. Privacy

Please refer to this document.