Terms of Use and Privacy Policy

Rules of Use

1. What is Museum Subscription

The Museum Pass is a ticket for access to affiliated museums, is valid 365 days from the date of purchase, is strictly personal and non-transferable. On request, it must be shown together with an identity document. 

The Subscription is identified by a unique QRcode on a rechargeable card as well as in dematerialised form on mobile applications, after authentication of the holder user.

The card, if in the holder's possession, must be kept carefully and used to enjoy the Subscription and/or renew it in subsequent years. 

The Subscription is exempt from VAT pursuant to Article 10(1)(22) of Presidential Decree No. 633/72.

In exceptional cases, the validity of the Subscription may be extended at the discretion of the Abbonamento Musei Association, the manager of the Subscription. In this case, notice shall be given by publication on the website www.abbonamentomusei.it and/or through communication to individual subscribers at the contact details (email address and/or mobile phone) communicated at the time of subscription. Various Subscription formulas with differentiated rates are available. The complete list of available formulas and purchase prices is available on the website www.abbonamentomusei.it.

2. What it includes

The Museum Subscription entitles the bearer to free access to permanent exhibitions; it also entitles the bearer to free access to temporary exhibitions organised by the museum or by third parties within the museum premises or in other venues communicated by the Association on the official channels (provided that the third party organiser of the exhibition has joined the Museum Subscription circuit); and, where foreseen and included in the admission ticket, to the ancillary activities to the visit organised by the museum.

The number of accesses allowed for individual subscribers and/or their museum and exhibition subscriptions may be defined and limited after publication on the Association's official channels, and in any case may not be repeated in the same Museum and Temporary Exhibitions (or access to parts thereof) within the same day. The updated list of participating museums can be found on the website www.abbonamentomusei.it and may change during the validity of the Subscription, as may the conditions of access accepted by the participating museums.

The Subscription activation procedure records the data for the application of tariffs and the use of the Subscription at the contracted locations. 

Subscription Museums also provides digital content that includes information, communication, and assistance, including personalised assistance, in order to ensure that the Subscription holder can make the most of the Subscription and learn about the opportunities offered by the affiliated museums, also based on the holder's interests and preferences. Subscription Museums also undertakes to send a non-binding communication requesting the Subscription holder's feedback on the quality of the events attended.

Subscription Museums also reserves the right to carry out communications regarding products and services on the basis of legitimate interest. Users may exercise their right to stop receiving such communications by modifying their preferences in the Private Area, contacting Customer Service, and clicking the unsubscribe button at the bottom of each e-mail.

The Subscription to Museums also entitles the holder to discounts and benefits for access, outside the affiliated museums, to other cultural initiatives in Italy, as well as to live performance events and other opportunities as specified on the website www.abbonamentomusei.it.

In order to use it, the subscriber must prove the validity of the Subscription, and for initiatives requiring the involvement of third parties, such as the organisation of guided excursions, the strictly necessary data may be disclosed to third parties.

3. What it does not include

The holder of the Season Ticket is not entitled to the provision of services not related to the visit and extra paid services not included in the admission ticket. 

The use of the Season Ticket may be limited or not allowed during special periods or events that differ from the museum's normal pricing plan (e.g: European Heritage Days, €1.00 special-ticket admissions or special admissions for special events...) and in the case of events of a commercial nature (e.g. exhibitions or fairs where the goods on display are being promoted or sold). It will be the Association's task to communicate these changes through official communication channels.

The Subscription does not guarantee the continuation of the terms, hours and opening times of the affiliated museums, which are defined by the museums themselves and/or governed by any regulatory provisions.

The Junior Pass cannot be used during school visits, except for specific projects for which a special agreement has been signed with the participating museums.

4. What is the gift code

It is possible to give or buy Museum Passes for other people by purchasing gift codes online and at the points of sale of the circuit. The gift code is unique and not nominative.

The gift code must be used to redeem the Museum Pass online or at points of sale, otherwise it does not allow access to museums. 

The validity is indicated on the gift itself; if not redeemed by that date, it will not be redeemable or reissued.

The gift code can also be used to renew a Subscription.

The gift code is linked to the chosen circuit (Subscription Musei Piemonte Valle d'Aosta, Subscription Musei Lombardia Valle d'Aosta, Subscription Musei Formula Extra).

In the case of a gift code purchased at a reduced or discounted rate, when using the code to activate the card (so-called "redemption"), the person concerned must prove that he or she meets the requirements for the rate applied at the time of purchase. Otherwise, he/she shall have to pay the difference. 

In the event that two gift codes were purchased or received as gifts, no refunds will be made, as the code is not nominative.   

5. How to get your Subscription

Purchase
The Subscription can be obtained at a point of sale, the full list of which can be found at www.abbonamentomusei.it, or via e-commerce on the website www.abbonamentomusei.it.

The procedure for the sale of the Subscription includes the registration of data useful for the application of tariffs, information, communication and assistance activities, and the use of the Subscription at the affiliated locations.

The purchase of the Subscription implies acceptance of the terms and conditions of use of the same, as set out in these Rules, as well as acknowledgement of the information concerning the processing of personal data.

The successful payment or redemption of a gift code concludes the application procedure and the Subscription is issued to the holder, which can be used immediately until expiry.

Minors
It is possible to register a Subscription in the name of a minor; however, the purchase procedure must be carried out by the person exercising responsibility for the minor: in this case, the Subscription application entails indicating not only the data of the minor holder but also those of the responsible person. 

Renewal
You may renew your Subscription from 90 days before its expiry date. The new Subscription will begin its validity on the day following the expiry date of the current Subscription.

6. Special cases

Loss or theft
In the event of loss and/or theft of the card, it will be duplicated at the point of sale. The lost card will be cancelled and can no longer be used. 

The complete list of sales outlets can be found at www.abbonamentomusei.it

Double card
A Subscriber who mistakenly holds more than one Museum Subscription may write to [email protected] indicating your name, surname, date and place of birth and the codes of the Subscriptions in your possession. The Subscriber may receive a compensation code (gift) that can be used at a point of sale or online to purchase a new Subscription or renew an existing Subscription under the following conditions:

• at least one of the two subscriptions must never have been used, otherwise the gift code cannot be issued;
• the request mail must be received within 30 days from the date of issue of the last received/purchased Subscription, which will then be blocked.

The gift code can be used within 1 year from the date of issue. 

Reintroduction
Re-addressing of the Subscription is only possible in the event of the death of the holder. To obtain re-addressing, write to [email protected]

7. Communication tools

With reference to the contents proposed by Abbonamento Musei as per art. 2, these are also conveyed in a personalised manner through postal, telephone and/or digital communications. In any case, it is possible to personalise the type of content, or to object to communications (e.g. by unsubscribing from the newsletter), except for official messages and communications that are indispensable for the regulation of relations between Associazione Abbonamento Musei and the subscriber. 

8. Misuse 

In the event of misuse and non-compliance with these Rules, the Subscription may be blocked.

The card holder will receive a notice of the reasons for the blocking of the card.

9. Amendments to these Rules

These Rules and Regulations may be amended by the Subscription Museums Association, even during the term of validity of the individual subscriptions issued, for the Association's own organisational needs, without the need for prior or new membership. 

Notice of the amendment to the Rules will be given not only on the Association's website, but also to the individual subscribers at the contact details (email address and/or mobile phone number) communicated at the time of subscribing to the Subscription.

10. Right of Withdrawal

The subscriber may at any time exercise the right of withdrawal without being entitled to a refund. 

However, according to current regulations (Art. 52 of Legislative Decree 206/2005) the Subscription is refundable only if unused, purchased online and within 14 days of purchase. To obtain a refund write to [email protected]. In any other case the Museum Subscription is not refundable.

11. Liability

The holder or the responsible party, in the case of a minor holder, releases the Museum Subscription Association from any liability arising from the use or non-use of the Subscription.

12. Data of the Subscription Manager

The Associazione Abbonamento Musei, P.IVA 08545970017, C.F. 97562370011, has its registered office in Piazza Palazzo di Città 1 in Turin (TO) and operating offices in Via Alessandro Volta, 9 - 10122 Turin and c/o Regione Lombardia - D.G. Autonomia e Cultura, Piazza Città di Lombardia, 1 20124 Milan.

Information - Data Protection 

Pursuant to Reg.(EU) 679/2016 (hereinafter "GDPR") and Legislative Decree no. 196 of 30 June 2003, as amended and supplemented, the undersigned Association informs you that it will come into possession of data relating to you, qualified by law as personal, including certain identifiers, for the use of the Museum Subscription. 

The data are processed in digital and paper form. 

Please note that data, in general, are processed for everything related to pre-contractual, contractual and legal obligations for the purposes of subscribing to the Subscription Museums (with reference to the legal bases as per GDPR art.6 lett. b, c); in this case, the provision of some data is mandatory and therefore any refusal to provide such data may result in the impossibility to activate the Subscription Museums.

By purchasing the Museum Subscription through the website www.abbonamentomusei.it, you are required to register and enter your data in the user area.

When you purchase your Museum Subscription at dedicated points of sale, after you have signed the purchase request, it is the sales operator who will take care of enrolling and registering your data in the user area, after which you will receive a specific communication with instructions on how to access your dedicated user area.

At the end of the subscription purchase procedure, a card with a QR code is issued, which must be shown when accessing participating museums in order to obtain discounts and other benefits associated with the subscription. 

For detailed information, please refer to the 'Rules of Use' at this link https://abbonamentomusei.it/abbonati/regolamento-di-utilizzo. 

The user is also allowed to download the Abbonamento Musei APP to join the associated services. 

Further processing purposes, based on legitimate interest in processing (GDPR Art. 6 lett. f) or consent (GDPR Art. 6 lett. a) concern: 

• the use of the dedicated user area and navigation of the website, on which there is detailed information;
• make known the opportunities offered by the museums of the circuit, on promotions and events organised by the data controller or third parties by means of the data controller's communication tools and by sending information;
• sending the newsletter, on the basis of consent given during registration via app, website or at the point of sale;
• Providing personalised assistance in order to ensure that the subscriber is able to take advantage of and make the best use of the Subscription, subject to consent to detailed profiling on the interests and preferences of the subscriber
• the sending of the newsletter on the basis of Abbonamento Musei's legitimate interest (also pursuant to art. 130 co.4 of Legislative Decree no. 196/2003), for which there is the possibility to object by cancelling the newsletter free of charge (opt-out) as soon as it is first received, using the links and automatic methods indicated at the bottom of the communication itself;
• communication of the subscriber's contact data to selected third-party partners for the purpose of carrying out initiatives requiring the involvement of third parties, such as the organisation of guided tours.
• if the data subject has consented to commercial communications (GDPR art.6, lett. a) the data subject may receive advertising information through social and web advertising agencies. In particular, this will take place through targeted advertising campaigns on the social networks managed by Mailander and the services offered by Meta Inc., and during online browsing through advertising campaigns called up through the services of Google LLC through the sending of a list of subscribers who have given their consent, in order to carry out a match with registered users. This communication takes place by means of a specific procedure provided by Facebook Business, which involves the use of a hashing procedure to guarantee the security of the personal data contained in the lists, as specified in more detail on the pages of the 'Help Centre for Business' of Meta
• participation in Loyalty programmes, by means of a points accumulation system on the basis of which cards, catalogues, discounts and other benefits can be redeemed. For more detailed information, please refer to the website www.abbonamentomusei.it.

The information collected is protected by means of encryption and authentication systems and is only accessible to authorised users or those directly concerned. 

The collected and processed data shall not be disclosed and may be brought to the attention of (i) the Museums that sign agreements with the Association as autonomous data controllers only in case of verification of the lawful use of the subscription and (ii) natural or (iii) legal persons as data processors on behalf of the undersigned company (e.g. points of sale of the season ticket, including some museums, which collect the data and issue the season ticket; administrators of the computer systems for the management of the season tickets and the control of the relative tickets) and to natural persons identified by the Association itself as authorised to carry out processing operations (e.g. the Association's employees and collaborators).

Personal data will be retained, in general, as long as the purposes for which they are processed persist: for example, they will be retained for the duration of the validity of the subscription (contractual relationship) and, after its termination or in the event of withdrawal, until the end of the legal limitation period (10 years) for regulatory obligations and for the right of defence; if the relationship is renewed within this period, the retention will be extended accordingly. On the other hand, data used for communication purposes are retained indefinitely if based on the data subject's consent or in cases of legitimate interest for up to 2 years from the last purchase; in any case, they are removed upon request for deletion or in the event of withdrawal; for profiling, where applicable, data from the last 2 years are used.

The processing will take place in Italy and in the EU or EEA. Should the need arise to transfer data outside the EEA, the guarantees in favour of the data subjects will be carefully assessed and they will receive a specific update of this notice.

At any time you can 

• exercise your rights (access, rectification, erasure, limitation, portability, objection, no automated decision-making processes) when provided against the data controller, pursuant to Articles 15 to 22 GDPR https://eur-lex.europa.eu/legal-content/IT/TXT/HTML/?uri=CELEX:32016R0679&from=IT#d1e2168-1-1); 
• file a complaint with the Garante (www.garanteprivacy.it); 
• where the processing is based on consent, revoke such consent given, bearing in mind that revocation of consent does not affect the lawfulness of processing based on consent before revocation.

The data controller is the Abbonamento Musei Association, which can be contacted by writing to [email protected] or by calling 011 52210. 

The Data Protection Officer has been appointed in Spaziottantotto s.r.l., and can be contacted at [email protected] 

Minors
If the holder of a Museum Pass is a minor, the procedure for purchasing a Museum Pass requires the release of the data not only of the minor holder, but also of the person exercising parental responsibility who performs the procedure. By completing the purchase procedure, the latter declares that he/she accepts the processing of data for both the minor and him/herself.

In compliance with the aforementioned data protection regulations, the Data Controller will observe the principles of fairness, transparency and protection of confidentiality and rights; no profiling or analysis of interests and use of subscriptions will be carried out in respect of the data subject, especially when the data subject is a minor. 

For information: 011 52210 | [email protected]

Updated 13 May 2025

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