Throughout 2023, theMuseum Subscription proposed itself as a privileged tool to access the entire cultural offer of Bergamo Brescia Italian Capital of Culture 2023by integrating the museum offer with that of live performances and events, with special attention to the resident and local public.
The objectives of the project were the enhancement of the entire cultural offer (which was promoted in a unified manner within the AM channels) but also the increase of visits and frequency of participation in the area's cultural offerings.
Moreover, precisely to achieve these objectives, the I AM Loyalty Programmepoints and reward system based on museum visits and participation in events.
AM for Bergamo Brescia Italian Capital of Culture 2023 is promoted and supported by Lombardy Region e Cariplo Foundationand was realised by Associazione Abbonamento Musei in cooperation with the municipalities of Bergamo and Brescia.
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