AM Family & Kids

The family-friendly offer from Museum Subscription is being revamped in terms of its name, design and content as part of the project AM Family & Kids. At the heart of the new visual identity lies the idea of the scribble, the spontaneous way in which little ones explore the world, alongside the two revamped mascots: Abby, a symbol of scientific curiosity and an analytical mind, and Musy, the voice of creativity and emotion.

This new chapter begins with the publication of 8 new episodes of Row to Nanna, the free podcast created by Turin Children’s and Young People’s Theatre Foundation and supported by Lombardy Region. The podcast’s total collection thus reaches 58 audio fairy tales set amongst the treasures of Piedmont, Lombardy and the Aosta Valley.

What will you find at AM Family & Kids?

• Featured museums and exhibitions: An excellent selection to help you find your way round the must-see places and events if you’re not sure where to start your visit.
• Activities for families and children: Activities, workshops and experiences designed specifically to help young children have fun and learn alongside their parents.
• Exploration kit: Practical and enjoyable tools for exploring cultural heritage entirely at your own pace and in your own way.
• Related podcasts: Engaging audio content to listen to, allowing you to explore stories, interesting facts and cultural details wherever you are.
• Projects aimed at families: Long-term initiatives to introduce families to the world of art and culture.