Leone 1857. The Happiness Factory
News published on 23 September 2026
The Happiness Factory It is the new experiential museum created by Leone 1857, situated in Collegno, just a short walk from Turin. Covering an area of 7,000 square metres, the complex combines an exhibition space and a production facility in an immersive, multi-sensory journey that celebrates almost two centuries of history, creativity and Italian confectionery culture.
The tour winds its way through interactive installations, evocative displays, enticing aromas and direct views of the production lines. Visitors can observe at close quarters how Leone’s historic specialities are created, discovering the care taken with the raw ingredients, the value of artisanal craftsmanship and the traditional recipes. From the iconic chocolate pastilles, through the evolution of the brand’s packaging and colours, the experience culminates in an unmissable tasting session at the end.
Services and Events
- Activities by booking only: guided tours, educational workshops and special tours.
- MICE & Private Events: venues equipped for corporate events, meetings, workshops and team-building activities.
- Retail & Refreshment Area: The café and official shop are open to the public with free entry.
Discounts on the Piedmont and Aosta Valley Museums Pass
Cardholders are entitled to the following preferential rates:
- Free visit: 10 € (instead of €20)
- Guided tour: 17 € (instead of €27)
- Premium guided tour: 50 € (instead of €55)
- Workshops: 30 € (instead of €35)
🗓️ Tuesday–Sunday: 10.00–18.00
📍 Via Italia, 48 | Collegno (TO)




