AM Club | Art and Communication

The guided tour, on the occasion of the Contemporary Art Week that invades Turin with colour and art, offers visitors the chance to experience the Lavazza Museum from a completely different perspective. Starting with the first advertising campaigns for Caballero and Carmencita, Lavazza, together with Armando Testa's advertising agency, tells the public about its product. This was the beginning of television communication, followed by years of commercials with exceptional testimonials.

It is the slogans that convince television and radio audiences, who are entertained over the years by comedians such as Bonolis and Laurenti in a “paradise” set. Starting in the 1990s, Lavazza communication expanded with famous Lavazza calendars signed by international photographers to tell a 360-degree vision. The visit will therefore focus on the continuous connections between the world of art and communication through the iconic example of Casa Lavazza.

• Meeting: via Bologna, 32 - Turin
• Cost of guided tour: € 7,00. On the occasion of the AM Club visit, the museum offers a discount of 10% on every item available in its store (except for publishing and reserved bulk coffee), to all those who participate in the guided tour.
• Info and reservations: 011.52210 or reserved area