Corporate Museum

Museo della Radio e della Televisione Rai

Turin (TO)
AM Piedmont and Aosta Valley
The new Museo della Radio e Televisione Rai (Rai Radio and Television Museum) opened in 2020 is a space designed to experience the emotions of the history of communication, in an atmosphere reminiscent of the magic of television. Its soul is in the audience that gets excited in front of Raffaella Carrà's costumes, dances to the rhythm of the Måneskin and sings into F. Sinatra's microphone.
La riproduzione di uno studio televisivo con console di regia, microfoni e pannelli fonoassorbenti tra luci neon blu.

The Museum's collection is made up of technological apparatus spanning two hundred years of history, of television costumes and furnishings, of popular, emotional and accessibility-oriented videos. An innovative stage costume from '68 by Adriano Celentano welcomes the visitor, who immediately finds himself enveloped in the loving memory of Raffaella Carrà, narrated in an unpublished video that brings to life the costumes from Canzonissima '71 and '74 in the Museum's collection. The entrance to the museum room is marked by the mythical 'Radio Bird', flanked by the story of its ancestors: Morse's telegraph, the galena radio and the Marconi detector, crossed by Hertzian waves. One savours the atmosphere of the 1930s through the elegance of the first radio sets, real furnishing objects created by the designers of the time. A rich collection of historic microphones in the most original shapes is set in geometric patterns of flowers positioned on classic hexagonal radio tables. These stations are animated by audio guides that allow tactile experiences.
The history of television is recounted starting with its first electromechanical prototype: John L. Baird's TV, followed by the first electronically scanned TVs up to the epochal transition from analogue to digital.
The itinerary is enriched by the presence of furnishings from historical RAI programmes, including the Rischiatutto booth, the seats from Quelli che il calcio and I Migliori anni, set in a scenography based on unpublished photos of one of the first programmes in RAI history, Arrivi e Partenze, hosted between 1953 and 1955 by a young Mike Bongiorno.
The uniqueness of the Rai Museum is that the collection coexists with a real television studio: from the Museo On Air, visitors can watch live broadcasts of some Rai programmes and interact with the guests.


Contatti e informazioni

Monday: 09:30 - 18:30
Tuesday: closed
Wednesday: 09:30 - 18:30
Thursday: 09:30 - 18:30
Friday: 09:30 - 18:30
Saturday: 09:30 - 18:30
Sunday: 09:30 - 18:30
Additional information about extraordinary openings and closings:
Special openings on Saturdays and holidays planned
NB: le informazioni possono variare. Controlla sempre il sito del museo per orari e tariffe aggiornate.
Do you have subscription?
AM Piedmont Aosta Valley: included
AM Formula Extra: included
Don't have a subscription?
  • Full price ticket: Free
  • Reduced ticket: Not available
Servizi disponibili legati all'accessibilità
  • Museo accessibile a persone con disabilità
  • Tariffa d’ingresso dedicata ai disabili: Free
  • Tariffa d’ingresso dedicata all’accompagnatore: Free
  • Museo raggiungibile con mezzi pubblici
  • Presenza di fermate accessibili dei mezzi pubblici nei pressi del museo
  • Presenza degli stalli per il parcheggio delle persone con disabilità
  • Museo accessibile al disabile motorio
  • Presenza di un ingresso alternativo per i disabili
  • Percorsi museali dedicati
  • Museo dotato di uscite di sicurezza utilizzabili dai disabili motori
  • Impianti visivi o acustici per la comunicazione di informazioni in situazioni di pericolo
  • Servizi del museo
  • Servizi igienici dedicati per le persone con disabilità
  • Audioguide o supporti alla visita appositamente pensati per persone con disabilità: Tactile stations with QR CODE in Braille language; explanatory videos with sign language avatars

Servizi disponibili legati all'infanzia
  • Accessibilità all’interno del museo
  • Accessibilità per entrare nel museo
  • Parcheggio passeggini
  • Fasciatoio
  • Area di decompressione / relax
  • Biglietto di ingresso applicato dopo il 1° anno del bambino (o formula famiglia): Free
  • Attività speciali: laboratori, workshop, visite dinamiche: Group experiential guided tours (schools, associations, cultural groups etc.)
AM acquista Piemonte
280museums
AM Piedmont Aosta Valley
250 museums in Piedmont and 30 in Valle d'Aosta make up the offer
by these two regions.
Tessera Abbonamento Musei per Piemonte, Lombardia e Valle Aosta
520museums
AM Formula Extra
is the integrated formula for visiting 520 realities in Piedmont, Lombardy and Valle d'Aosta.
Three regions, one card.
AM acquista Lombardia
270museums
AM Lombardy Aosta Valley
240 museums in Lombardy and 30 in Valle d'Aosta make up the offer
by these two regions.