Juventus Museum & Allianz Stadium

The Juventus Museum is a sports museum designed to involve not only Juventus supporters - who can relive the most exciting moments in the team's glorious history - but also a wider public, who can retrace more than a century of Italian history through the club's vicissitudes.

On display are trophies, historical jerseys, memorabilia, original documents such as the foundation notebook: an enthralling multimedia tale, unique in the Italian museum scene, able to excite thanks to the skilful use of digital technologies.

The route is divided into two distinct areas, both spatially and conceptually, and takes the visitor on an immersive journey through the history of Juventus: from the most famous goals to the Hall of Trophies, from the pitches that have hosted matches to the testimonies of great champions, to the Juventus of today and that of the future. It all culminates in a special tribute to fans from all over the world.

Alongside the sports narrative, the museum also tells the story of Juventus' impact on society: the link with Fiat, appearances in film, television, radio, literature and music. Sections dedicated to the Ballon d'Or, the coaches, the players called up for the national team and the victims of the Heysel tragedy complete the experience.

An alternation of historical content, emotions and immersive scenarios accompanies the visitor to the surprising conclusion: the experience of taking the field alongside Juventus.

NB: The entrance to the Juventus Museum is also possible without participating in the guided tour of theAllianz Stadium.
Holders of Subscription Museums Piedmont Aosta Valley are entitled to free admission to the museum and, should they wish to participate in the obligatory guided tour of the stadium, they may purchase it at the ticket office at a cost of € 15.00 on weekdays e € 20.00 on weekends and public holidays.