Corporate Museum
Casa Martini – Martini e Rossi
Visitors can take part in various experiences.
The DISCOVERY TOUR e PRIVILEGE TOUR (the latter fully guided with a tasting of three iconic cocktails) explore the ingredients, the history of the Martini brand and include a visit to the production plant. For those who want to put themselves to the test, the COCKTAIL EXPERIENCE is a mixology masterclass, led by a Martini Ambassador, to learn the techniques and secrets of the most iconic cocktails. Finally, during the VERMOUTH CLASS visitors, after discovering the sensory trail dedicated to herbs and the history of vermouth, can create their own personalised vermouth to take home.
The experiences can be completed with a visit to the in-house shopwhere Martini products and merchandising can be found.
- DISCOVERY TOUR
From €20 per person (included in the Piedmont and Aosta Valley Museum Pass) - PRIVILEGE TOUR
From €25 per person (€20 with the Piedmont and Aosta Valley Museum Pass) - MARTINI COCKTAIL EXPERIENCE + VERMOUTH CLASS
From €39 per person (€30 with the Piedmont and Aosta Valley Museum Pass)
Attention: Please note that the reservation is compulsory for all experiences and you recommend always wearing closed shoes to be able to access all areas.







